That's what most new sites look like. Here's what I do instead.
I'm a freelance web designer and developer. I build marketing sites, product pages, and small-business sites the direction gets decided before any code, and every page gets checked against a written audit before it ships, the same kind of audit you can get for your existing site below.
Two steps, in order.
Most AI-built sites look alike because the tool is asked to be the designer and the builder at once. Direction and execution are different jobs. I do them in order, and I don't skip the first one.
Direction, before any code
Real references from your actual industry, not a blank prompt. One structural idea specific to your business, not a template. Color and type picked and named, in writing, before a line of markup exists.
Build, against a checklist
The page you're reading was checked the same way the sample report above checks a site: real type scale, real color reasoning, no decorative bullets or stock icons, works on a phone, loads fast.
Two ways in.
A written report like this, for your actual site. Every finding, every fix, delivered in 3 business days. If you don't need a rebuild, you'll know before you pay for one.
| Category | Verdict | Finding |
|---|---|---|
| Typography | FAIL | Inter, one weight, no real hierarchy between headline and body. |
| Color | FAIL | Purple-to-blue gradient hero, no stated reason it's this brand. |
| Structure | WARN | Three identical feature cards, an icon centered above each. |
| Copy | FAIL | "Seamless." "Unlock your potential." "In today's fast-paced world." |
| Motion | PASS | Fade-in on scroll, nothing broken, nothing distracting either. |
A new site, or a rebuild of what you have. Same two-step process every time. Most single-page sites take 3 days end to end; we scope the number together on the call.
Recent work
Three, one shipped for a client, two design and build both. Hover a title on a wide screen for a real preview. On Necto that's a screenshot, because its own security won't let this page frame it.
An 8-page rebuild, drawn like a drafting set
A Dallas growth-consulting firm's marketing site, rebuilt as an ink-on-paper drafting concept: sheet numbers, hand-drafted diagrams, and the firm's own event photography. In production.
An editorial system dense enough to replace a spreadsheet
Pre-med applicants track hours, letters, and essays across a dozen disconnected documents. Built end to end: a warm editorial identity, a real backend, and a homepage comparison row that states the alternative: ChatGPT guesses, advisors work from memory, this doesn't.
A dark, sculptural product site, locked down enough to refuse an iframe
A monochrome 3D hero, one continuous scroll story, a real backend with billing and row-level security. Its own CSP sends X-Frame-Options: DENY, on purpose. This preview is a screenshot; the real thing opens in its own tab.
Before you book
Do you use AI to build the site?
For code, yes, a lot of it. For the direction (the references, the color and type choices, what the page is actually structured around), no. That part isn't automatable, which is the whole point of this page.
How long does a full build take?
Most single-page sites take 3 days, direction included. Bigger sites take longer; the call is where we figure out how much longer.
What if I already have a site?
Start with the audit. It tells you exactly what's wrong before you pay for a rebuild you might not need.